Focusing its two decades of cellular youth expertise and Orchid&eacute;e Imp&eacute;riale formulation excellence, Guerlain reveals the new expression, The Longevity Cream.

For many, the pursuit of timeless beauty is a relentless one. Fortunately for us, the science and very quality of looking ageless is at the core of Guerlain&rsquo;s Orchid&eacute;e Imp&eacute;riale. This brings us to the beauty Maison&rsquo;s new product, The Longevity Cream &mdash; the sixth generation of outstanding skincare, a result of 20 years of research in cell longevity, and the means for a woman to retain her youthfulness. At the heart of the product is the Vanda coerulea, also known as the &ldquo;orchid of 10,000 generations&rdquo; as it is able to live for over 100 years. And it is the flower&rsquo;s permanence, endurance and life force that is potentiated in Orchid Longevity&trade; technology, capable of activating nine of 12 cell longevity pathways, resulting in visibly younger skin.
Since 2006, Guerlain has been steadily building on its cellular youth expertise &mdash; combined with its deep understanding of orchids and their traits of vitality (the brand has an Experimental Garden in Geneva where 3,000 botanical orchid specimens grow, as well as its own Research Laboratory there), Guerlain has uncovered discoveries in cell membrane protection in 2006, cell senescence reversal in 2010, cell bioenergy stimulation in 2013, cell respiration regulation in 2017, and the longevity enzyme in 2022. These have enabled each Orchid&eacute;e Imp&eacute;riale skincare product over the years to deliver efficacy, a luxurious natural quality, and sensory delight.

Now, with Guerlain focusing its two decades of Orchid&eacute;e Imp&eacute;riale formulation excellence, it is time for the all-new expression to bloom: The Longevity Cream. Targeting cell ageing processes, also known as the aforesaid longevity pathways, the cream acts at the very root of ageing and reduces such signs from appearing. The Longevity Cream is imbued with avant-garde technology, acting on fundamental biological targets, the Mitochondrial Associated Membranes (MAMs), to ensure ideal skin cell functioning and protein synthesis, and thus visibly youthful skin.
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&ldquo;MAMs are essential because they are dynamic connection points involved in the organisation and adjustment of skin cells&rsquo; vital functions,&rdquo; explains Dr. Fr&eacute;d&eacute;ric Bont&eacute;, Director of Scientific Communication at Guerlain.
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In simpler and results-oriented terms, one may expect to observe improved skin quality within one week of using The Longevity Cream, as well as firmer, plumper and more radiant skin in one month, with major signs of ageing corrected. After six months, the appearance of signs of ageing may be slowed down by up to two times. There are two textures of The Longevity Cream that one can choose from: Normal, for a lightweight and plumping feel, and Rich, which contains new-generation ceramides and a plant extract to encourage the skin&rsquo;s lipid cement. The Longevity Cream is available from this month at Guerlain boutiques.

Guerlain reveals The Longevity Cream

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