Mursak / Uzbekistan

“A girl should be two things: who and what she wants.” — Coco Chanel

Debut at RIGA FASHION WEEK: Uzbek brand Mursak, cultivating the value of national craft traditions.

Latvian brand Amelii presented its Bloom wedding dress collection at RIGA FASHION WEEK — feminine, yet with bright and fresh accents.

RIGA FASHION WEEK debut: designer Megia-Louise Pudane, who graduated from fashion school in Paris a couple of years ago, presented a large show of her brand Studio MX.

This project challenges traditional boundaries and invites the viewer to imagine what it means to be a girl in an ever-evolving world. It merges high-tech aesthetics with raw human emotion, inviting reflection on what it means to exist and evolve in an increasingly digital world. Through experimental lighting, sculptural styling, and layered compositions, the series reflects on the blurred line between the machine and self, softness and edge, permanence and impermanence. 

With her sun-kissed ease and magnetic presence, Kari Riley is part of a new generation redefining what it means to be a model today – authentic, versatile, and deeply self-aware. Discovered at eleven and already a global face by her teens, Kari has grown into her craft with the kind of quiet confidence that only experience can bring.

RIGA FASHION WEEK debut: Estonian brand Nora Isle presented guests with classic looks complemented by expressive contemporary details.

Amid neon, smoke, and reverie, the celestial circus takes the stage — not of clowns, but of dreams that shine before they fall. Forms dance under the warm glow of the spotlights, floating between drama and delirium. Everything is shine, pose, and illusion.