A fruity-floral burst that&rsquo;s unapologetically bold and sensuously modern, Miss Dior Essence captures the magnetism of youth in full, vibrant bloom.

Dior is ushering in a new chapter with Miss Dior Essence, a fragrance conceived by Perfume Creation Director Francis Kurkdjian as a manifesto of confident femininity. Playful yet intense, the scent distills vitality into something both sensual and irreverent.
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&ldquo;Fruity, luscious, juicy... and sensual! I imagined the scent of Miss Dior Essence as a sexy and irreverent pop-art statement, like a reflection of the Serge Gainsbourg song Comic Strip, which goes SHEBAM! POW! BLOP! WIZZ!&rdquo; Kurkdjian said.
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The result is a perfume that embodies the spirit of a liberated woman, brimming with color, energy, and audacity.

The composition opens with jammy blackberry and elderflower, at once gourmand and sparklingly fresh. A lush jasmine sambac heart anchors the fragrance to its Miss Dior lineage, while rich oakwood deepens the base, lending it a textured sensuality. The result is an olfactory signature that is vivid, addictive, and deliberately provocative.
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&ldquo;My Miss Dior is rather like contemporary girls&hellip; intense and concentrated, it leaves a vivid, addictive scent behind that is hyper-feminine, but also refuses anything that might hinder freedom,&rdquo; Kurkdjian added.
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Packaging reinforces the theme of returning to essentials. The bottle, cut with the precision of a Dior suit, is adorned with a bold black grosgrain dagger bow and finished with a refined glass cap. Frosted sides engraved with Dior&rsquo;s houndstooth motif echo the original Miss Dior bottle of 1948, while asserting a modern edge.
For the campaign, Natalie Portman reprises her role as Miss Dior, captured by director Manu Cossu in a narrative that unfolds across Paris. Dressed in a zipped warrior corset and short skirt, Natalie exudes a fiery spirit, embodying the fragrance&rsquo;s balance of rebellious energy and romantic allure.

Meet a bold Statement of Miss Dior Essence

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