Prada’s Made to Measure Service Just Got Even More Personal

Designer Yohji Yamamoto has churned out collectors’ items in his signature all-black style for half a century. Now, a new generation of fans is flocking to his archives.

Prada is taking customization to a whole new level. The brand’s Made to Measure service—first launched back in 2003—is expanding beyond classic tailoring to include more icons from the house’s wardrobe.

A visual study of light, form, and the sculptural language of the body — photographed and directed by Katarzyna Bartnik in Kołobrzeg, Poland.

Retro is not a reproduction, but a "style gene" extracted from time, while modernity is the "contemporary context" of gene expression, which ultimately makes fashion a bridge between the past and the present, growing a unique present style in the time of overprinting.

With her sun-kissed ease and magnetic presence, Kari Riley is part of a new generation redefining what it means to be a model today – authentic, versatile, and deeply self-aware. Discovered at eleven and already a global face by her teens, Kari has grown into her craft with the kind of quiet confidence that only experience can bring.

“A girl should be two things: who and what she wants.” — Coco Chanel

Debut at RIGA FASHION WEEK: Uzbek brand Mursak, cultivating the value of national craft traditions.